Facebook Post Promotions at EatDrinkMEDIA.ca
Facebook promotions are are a highly effective way to get your events in front of new eyes.- Post promotions and Cover Photo promotions have the credibility of being a 3rd party source.
- They are targetted to your audience.
- They are short term, inexpensive, and easy to implement.
- They’re a great opportunity to test different marketing strategies.
As well as providing a free listing and conversation service for local businesses, NGOs, and commentators, these pages also give us the opportunity to “promote” clients’ content - events, contests, services, etc via the Facebook “post promotion” feature. By using our services to promote posts, clients reach a targeted audience already interested in your services, but with the benefit of 3rd party credibility: a post promoted on one of our pages carries with it the authority of our page editors and community.
This is very different from standard advertising. If we take you on as a client, it’s because we believe the content we are promoting is inline with our focus on supporting local food growers, retailers, restaurants, etc in the greater Vancouver Island region. Our readers and members trust us. In fact, they are often the ones who bring our clients to us by posting events and notices related to “local food and beverage” in their communities and region.
OUR PROPERTIES
Eating and Drinking in the Comox Valley (and beyond, with some content from Nanaimo, Parksville, Qualicum, Powell River, and the North Island)
https://www.facebook.com/EatDrinkComoxValley
Membership at September 15, 2013: 1700+
The EDCV Facebook page is associated with EatDrinkVancouverIsland.tv and the @BonVivantVanIsl Twitter account.
Sustainable Food Vancouver Island
SFVI captures a wide-ranging conversation about food security, sustainability, and Vancouver Island. Participation is very active across the length of Vancouver Island. It is currently managed in collaboration with the Vancouver Island Food Network.
https://www.facebook.com/SustainableFoodVancouverIsland
Membership at September 15, 2013: 3500+
SFVI is associated with the @SustainFoodVI Twitter account.
POST PROMOTION
Client-related content is available for post promotion at a minimal cost. Facebook post promotion is two-tier: targetted at page members; targetted at members and their “friends.” Because of “personalization,” Facebook post promotions are effectively endorsed by friends of friends, a highly valuable form of promotion.
Costs for a 3 day campaign3 days is the standard for Facebook post promotion. The following numbers for social reach are subject to change as Facebook page membership grows:
- reach of 1800-3000 with an active interest in one of the above pages = $25
- 4000-7000 views = $50
- 6000-13,000 = $90
- 15,000-27,000 = $175
- 22,000-40,000 = $250
- 39,000-75,000 = $325
If you are a "local food" business or organization on Vancouver Island we also offer a "cover page" promotion option via our two properties. We will take one of your photographs, or one you have commissioned us to produce, add a caption on the image, as well as link to your Facebook or internet presence in the image description.
Costs for cover page promotion
- $50 week
- $100 month
To arrange a Facebook promotion campaign, please contact EatDrinkMEDIA.ca
hanspetermeyerChief Creative OfficerEatDrinkMEDIA.ca
@eatdrinkMEDIA
eatdrinkmedia.ca@gmail.com250-792-1408
Media services for Vancouver Island’s “local food and beverage” businesses and organizations
SOCIAL MEDIA SPONSORSHIPS 2012-13
- Comox Valley Farmers' Market
- Flavour - North Island Gourmet Picnic
- Vancouver Island Feast of Fields
- BC Shellfish Festival
- World Food Security Week (Comox Valley)
